Cinematography is very visual. So why on earth should you write a blog. Let’s start by defining what a blog is? A blog is a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. A blog doesn’t have to be perfect, it just needs to be consistent. Most filmmakers are trying to find their “voice” or style in cinematography. Well a blog and literally help you find your voice while guiding you on a path of self discovery. I want to quickly cover 7 reasons why I would recommend blogging as a cinematographer:
Accelerated learning because you have to teach it.
I think the best way to learn is to teach. Teaching ensures that you know what you are talking about. Also, you don’t want to put out false information so teaching ensures that you do the proper research and know what you are talking about.
Establish an online presence and audience.
Blogs are a great way to establish you presence online. It also trains you to be consistent. Consistently posting content to social media and blogs is a great way to build your audience and increase your online presence. This also builds a community around you as a filmmaker.
Become a thought leader in this industry.
Because you are teaching, you start to gain traction as a though leader. It takes time and consistency but if you are putting up great content, you will gain a following. This applies to any industry with blogging.
It helps your writing and communication as a DP.
Being a cinematographer requires great communication. Communication between the director, actors, and crew is part of the job description. The more you communicate and gather your thoughts, the better you become at communication. In this case, practice doesn’t make perfect. It just makes much better.
You could potentially make money from sponsorship and such.
I wouldn’t recommend starting a blog just to get sponsorship. Making money from a blog can be a great way to either supplement your income or live off of full time. It takes a lot of work, time, and a pretty massive audience in order to capitalize on.
You help other people.
Helping others is the main reason why I started this blog. When I was first starting out, I was searching for any information I could find on cinematography. There were only a few places besides youtube that I could go to and find great content. I personally just want to add my own voice into the cinematography space.
It can help you get gigs.
Blogging can be used as case studies. Sometimes clients will not only look at your resumes or reels, but the quality of your site. If you are breaking down a scene or using s project as a case study, this sets you apart from the other cinematographers that may not be putting that information out there. It allows you to stand out from the rest.
Were these tips helpful? Have any other reasons why you personally started a blog. Share it with the community? Let me know. Join the Capturing Light Facebook community: https://www.facebook.com/groups/capturinglightcommunity/.